Shop El Mariana
A merch store for one of Mexico’s biggest streamers.
- Client
- El Mariana · streamer & YouTuber
- Role
- Freelance · Shopify theme development
- Year
- 2024
- Status
- Store closed · archived
The story
A creator drop lives or dies on launch day: a big audience arrives at once from a single announcement, mostly on phones, and the store has to feel like the creator, not like a generic shop.
I built a custom Shopify theme on top of Dawn 14, versioned in GitHub and deployed through Shopify’s GitHub integration. The storefront carries the drop’s identity end to end: the hand-drawn BORN header with columns and clouds, scalloped section dividers, and a polaroid-style lookbook with handwritten captions instead of a plain product grid.
Under the playful skin it is a standard Shopify checkout, with product bundles like the full BORN box, size guides, FAQ and terms pages. The store has since closed; these screenshots come from the Internet Archive’s Wayback Machine.
Engineering highlights
Custom theme on Dawn
Liquid sections and styles layered on Dawn 14 so the store keeps Shopify’s performance and checkout while looking fully bespoke.
Git-based workflow
The theme lived in a GitHub repo and deployed through Shopify’s GitHub integration, so every change was reviewable and reversible.
Brand-first storefront
Illustrated hero, scalloped dividers and a polaroid lookbook with handwritten captions carry the drop’s identity.
Mobile-first for launch traffic
Built for the phone-heavy audience that arrives from a single stream or video announcement.