TSG Transportes
A bilingual site for a freight carrier in northern Mexico.
- Client
- TSG Transportes y Soluciones Globales · trucking, Ramos Arizpe, Coahuila
- Role
- Freelance · Design & development
- Year
- 2026
- Status
- Live
The story
TSG serves industrial and corporate clients across northern Mexico, so the site had to look as solid as the fleet and work in both Spanish and English.
It is a one-page Next.js site with sections for the fleet, routes, GPS tracking, distribution, clients and certifications, a services video and a 48-photo gallery with a lightbox, all using the company’s real fleet photos.
Local SEO targets Coahuila, Saltillo and Ramos Arizpe with Organization and location structured data for both branches, and a sitemap that includes gallery images. The Open Graph image is generated with next/og and shipped as a small JPG so the link preview shows up when the site is shared on WhatsApp.
Engineering highlights
Bilingual without the overhead
A client-side ES/EN switch; hreflang was deliberately left out and the reasoning is documented in code.
Structured data for both branches
Organization, WebSite and LocalBusiness data with the cities and states served.
WhatsApp-ready previews
A custom OG image built with next/og and compressed to ~178 KB so WhatsApp actually renders it.
Real fleet, real photos
A 48-image gallery with lightbox and image sitemap entries.